Before you even begin, you have to realise that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services. If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.
1. Make Sure that your design is search engine friendly:
Your design may look good to your eyes, but it may also be the cause of your present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or the HTML view of popular editors such as Dreamweaver and Frontpage. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.
If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.
2. Make sure your keywords are strategically placed in your copy:
It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.
3. Use a site map and text link navigation on your pages:
If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process along by making a site map, a web page that has text links to all the sub-pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics-based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower level pages.
4. Increase the quantity and quality of inbound links:
In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.
When it comes to links you should keep in mind one important principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.
5. Keep up with Search Engine Developments:
The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related issues.
If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site’s performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.
Effective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time.
1) http://www.alexaranking.com . It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.
2) http://www.xml-sitemaps.com . Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.
3) http://www.123promotion.co.uk/directorymanager . You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. It’s very easy to use it.
4) http://www.123promotion.co.uk/ppc/index.php. This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.
5) http://www.seochat.com/seo-tools/keyword-density . This keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.
6) http://www.mcdar.net/KeywordTool/keyWait.asp . This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.
7) http://www.123promotion.co.uk/tools/robotstxtgenerator.php . You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you don’t want to be crawled.
All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.
8) http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.
9) http://www.webconfs.com/domain-stats.php. You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.
It will help you figure out why some of your competitors are ranking better than you.
10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor’s domains.
11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.
12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide.
You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and